“Adventure in life is good; consistency in coffee even better.”
Justina Chen Headley
Your daily cup of coffee does way more than offering you the much-needed morning “pick me up”, or fighting those lazy afternoon blues. Over the decades, the health impacts of coffee have certainly been a controversial debate. There have been passionate advocates who touted the antioxidant activity and brain-boosting ability of a good ol’ brew. On the other hand, some have also argued about the ill effects of coffee. That said, a series of the latest wave of scientific shreds of evidence have brought great news for coffee lovers. It’s all the more comforting for those who like a cup of easy ready to drink coffee.
It isn’t much of a surprise that ready to drink coffee continues to be one of the fastest-growing segments in the US, jumping about 31% from 2016 to 2018, owing to several innovations to satisfy coffee lovers.
Let’s check out the top 5 reasons why people love RTD coffee!
5 Reasons Why You Will Prefer Ready to Drink Coffee over Other Drinks
You probably love having a cup of ready to drink coffee or adding a little oomph to it with your choice of spices and sugar. Check out the reasons discussed below and decide for yourself if they resonate with you!
Reason 1: RTD Coffee Aids in Relaxation
Studies revealed that ready to drink coffee consumers prefer this product primarily due to its ease of consumption which fits right into their busy schedule. After all, busy consumers love the advantage of conveniently picking up a cup of coffee on their way to work or back home or for a quick afternoon sip away. Therefore, compared to other coffee variants, RTD coffee brands are responding well to the millennials’ lifestyle!
Reason 2: Regarded as an Ideal Pre- and Post-workout Beverage
Ready to drink coffee has for long been positioned as an excellent pre-and-post-workout beverage, thereby promoting a healthy lifestyle. In fact, nowadays, several roasters and speciality roasters make use of RTD coffee’s natural antioxidant content in order to promote it as a crucial aspect of a health-conscious daily routine. Also, in case of high demand at places where there is hardly any accessibility for regular coffee drinkers, it can be rather convenient to market cartons and cans of RTD coffee.
Reason 3: Serves as the Perfect Substitute for Energy Drinks
If you think that the ready to coffee trend is tanking in popularity, you couldn’t be any more wrong. Instead, it has taken a steep upper slope when it comes to popularity with the modern consumer.
In today’s age and time, consumers are far more likely to choose beverages that provide them with some sort of health benefit, contain natural ingredients, and extend a rather unique experience for the consumer. In this line, there are several ready-to-drink coffees and cold brew formulations that cater to these modern demands. Simultaneously, with ready-to-drink coffee, consumers also get a spectrum of tangible benefits.
RTD coffee offers a healthy drizzle of caffeine in a form that can be easily consumed. It is particularly ideal for consumers who do not like the idea of an energy drink. In order to still receive the daily quantum of liquid energy, ready-to-drink coffee is turning out to be a popular choice for them.
Reason 4: Helps Save Time
There’s no doubt that this is possibly the busiest generation to ever walk the planet. Naturally, today’s consumers are busier and hardly get the time to wind down and brew their own coffee. It is especially true for those who either hustle or are continuously on the go.
Therefore, to get that afternoon boost of energy with a quick refreshment, the millennial consumer is more likely to go for a ready-to-drink coffee than any other beverage.
Reason 5: Looks Matter
This might not be one of the health or taste-oriented reason why people today prefer ready to drink coffee. However, it is still one of the paramount reasons driving the sale of RTD coffee through the roof. After all, the branding and packaging of a product have a lot to do with how the consumer connects with and reacts to it. Think about it! What would you prefer? A tall glass of coffee or just grab a can on the go without having to delay your schedule at all! We’re not saying something is wrong with the former; every coffee lover deserves to show brewing love his/her own way. However, the inherent and casual aura of ready to drink coffee has certainly worked in its favour big time!
With the incredible surge in popularity of RTD coffee, consumers are gradually looking for more. Be it healthier options, the presence of antioxidants or the addition of protein, RTD coffee makers, too, are pushing the horizons to meet consumer demands. This has led to the introduction of several varieties of RTD coffee, for instance. Now, there are different directions you can take with this coffee variant – chilled espresso beverages, low calorie iced coffee beverages, RTD coffee with plant-based dairy alternatives and pseudo-cereal based options, to name a few.
At Sleepy Owl, we understand and acknowledge this demand and have amassed a range of ready to drink coffee products for one and all. Go for our Classic RTD and enjoy our signature cold brew with just a little bit of sugar. In case you fancy a more defined flavour, choose any of our flavoured Ready to Drink coffee beverages, such as Hazelnut, Mocha, Salted Caramel, and Vanilla!
And, if you seek a mix of blinding tastes as per your liking, go for our Assorted RTD, which comprises all the best-sellers in one package – Classic, Hazelnut, Mocha, Salted Caramel and Vanilla. Get access to all these flavours in one box and enjoy the taste of real good coffee with no preservatives whatsoever.
So, what’s holding you back? We know you’re in a hurry. Leave the coffee work to the specialists. Order your RTD and keep hustling, keep moving, keep sipping!